Experts in sensitive skin

What is sensitive skin?

Today, more people are becoming aware of their skin. Individuals with particularly sensitive skin recognize how their skin reacts more than normal to certain factors. Over 50% of people identify with having sensitive or very sensitive skin* and these numbers are further supported by the fact that Google searches involving “sensitive skin” have doubled over the past decade. This rise reflects a growing concern among people to take special care of their type of skin.


of people identify with having sensitive or very sensitive skin


Many times it’s difficult to diagnose sensitive skin because the symptoms that people show are often subjective. However, it is true that in all cases the skin is hypersensitive and, although there are different levels of sensitivity, ranging from allergic reactions to frequent hypersensitivity, there are always signs of some shared symptoms:

  • tension
  • itchiness
  • burning
  • reddening
  • flaking

There are a series of external and internal factors that may alter skin, activating its sensitivity and making it react excessively. On many occasions, sensitive skin appears in dry skin or areas where the barrier function has deteriorated, leading to the skin becoming dehydrated and absorbing irritants.
The most common causes of sensitivity are:

  • Pollution and climate change: cold, heat, wind, sun.
  • Food, alcohol, tobacco.
  • Stress and hormonal change.
  • Certain cosmetic ingredients and treatments.
  • Excess hygiene and aggressive cleaning products.

How do you look after sensitive skin?

Use products that are designed and created especially for sensitive skin that help rehydrate and comfort, while also strengthening the skin’s natural protection barrier.

Connect with your beauty and discover the right skincare products.